Work

Price signalling: does it ever work?

Year: 1993

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eum0000000002602

Authors: Frank Alpert, Beth Wilson, Michael T. Elliott

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153784976

FWCI: 4.289

Cites: 10

Cited by: 34

Related to: 10