Work

Consumer response to retailer use of cause-related marketing: Is more fit better?

Year: 2007

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2007.03.006

Authors: Michael J. Barone, Andrew T. Norman, Anthony D. Miyazaki

Institutions: University of Louisville, Drake University, Florida International University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2154076196

FWCI: 40.14

Cites: 20

Cited by: 457

Related to: 10