Work

Proactive product service strategies: An application in the European health market

Year: 1997

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(96)00122-8

Authors: Ruud T. Frambach, Inge Wels-Lips, Arjan Gündlach

Institutions: Tilburg University, Ghent University, Vlerick Business School

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2154102574

FWCI:

Cites: 25

Cited by: 179

Related to: 10