Work

Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands

Year: 2015

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20772

Authors: Aurélie Kessous, Elyette Roux, Jean‐Louis Chandon

Institutions: INSEEC School of Business and Economics, Aix-Marseille Université

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2154297624

FWCI: 14.15

Cites: 82

Cited by: 132

Related to: 10