Work

A Market Basket Analysis Conducted with a Multivariate Logit Model

Year: 2006

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/3-540-31314-1_68

Authors: Yasemin Boztuğ, Lutz Hildebrandt

Institution: Humboldt-Universität zu Berlin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2154458738

FWCI: 8.769

Cites: 28

Cited by: 19

Related to: 10