Work

The key issues and procedures of industrial marketing research

Year: 1979

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(79)90023-3

Authors: William E. Cox, Luis V. Dominguez

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155017905

FWCI: 1.991

Cites: 76

Cited by: 11

Related to: 10