Work

Customer Lifetime Value (clv) Measurement Based on Rfm Model

Year: 2007

Type: article

Authors: Babak Sohrabi, Amir Khanlari

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155063752

FWCI: 2.361

Cites: 34

Cited by: 55

Related to: 10