Work

Analysis of the Actual Response Rates in Mobile Advertising

Year: 2006

Type: conference-paper

Source: International Conference on Innovations in Information Technology

DOI: 10.1109/innovations.2006.301933

Authors: Hye Lee, Chi Lee, Gun Lee, Yi-hyun Kim, Bong Lee

Institution: Yonsei University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155172328

FWCI: 3.737

Cites: 1

Cited by: 15

Related to: 10