Work

The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage

Year: 2014

Type: article

Source: Journal of Sport Management

DOI: 10.1123/jsm.2013-0280

Authors: Christoph Breuer, Christopher Rumpf

Institution: German Sport University Cologne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155185279

FWCI: 3.206

Cites: 42

Cited by: 70

Related to: 10