Work

In‐Store Experiments to Determine the Impact of Price on Sales

Year: 2005

Type: article

Source: Production and Operations Management

DOI: 10.1111/j.1937-5956.2005.tb00227.x

Authors: Vishal Gaur, Marshall L. Fisher

Institutions: New York University, University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155228655

FWCI: 8.915

Cites: 40

Cited by: 72

Related to: 10