Work

Double Jeopardy in Television Program Choice

Year: 1994

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070394222007

Author: N. Donthu

Institution: Georgia State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155333672

FWCI: 5.684

Cites: 8

Cited by: 39

Related to: 10