Milestones in Marketing
Year: 2008
Type: article
Abstract: We invited John Quelch and Katherine Jocz, authors of Greater Good: How Good Marketing Makes for Better Democracy (2008), to discuss some of the articles they found most interesting and important from the past half-century of marketing journals.
Source: The Business History Review
Authors: John A. Quelch, Katherine E. Jocz
Institution: Harvard University
Language: English
Topic: American History and Culture
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2155440367