Work

The Consumption Culture and Its Critiques: A Framework for Analysis

Year: 1993

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/027614679301300205

Authors: Cornelia Dröge, Roger Calantone, Madhu Agrawal, Robert Mackoy

Institution: Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155684165

FWCI: 2.859

Cites: 41

Cited by: 35

Related to: 10