Work

Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants

Year: 2009

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1080.0447

Authors: Kusum L. Ailawadi, Bari A. Harlam

Institutions: Dartmouth College, Northwestern University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Lehigh University, Division of Chemistry

OpenAlex ID: W2155802561

FWCI: 17.6

Cites: 34

Cited by: 65

Related to: 10