Work

Development of a Taxonomy of Services to Gain Strategic Marketing Insights

Year: 1990

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02729761

Author: John Bowen

Institution: University of Houston

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Texas A and M University

OpenAlex ID: W2155880346

FWCI: 5.418

Cites: 23

Cited by: 404

Related to: 10