Work

Advertising and Consumer Memory

Year: 2004

Type: article

Author: Daniel Krähmer

Institution: University College London

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155890626

FWCI: 4.681

Cites: 17

Cited by: 8

Related to: 10