Work

A segmentation study of Mexican consumers based on shopping centre attractiveness

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590551211263173

Authors: Eva M. González‐Hernández, Margarita Orozco‐Gómez

Institution: Tecnológico de Monterrey

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2156104208

FWCI: 6.385

Cites: 28

Cited by: 68

Related to: 10