Work

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

Year: 2003

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.40.4.437.19393

Authors: Josephine L.C.M. Woltman Elpers, Michel Wedel, Rik G.M. Pieters

Institutions: University of Groningen, University of Michigan, Tilburg University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2156379293

FWCI: 11.93

Cites: 45

Cited by: 145

Related to: 10