Work

Theorizing about the service dominant logic: The bridging role of middle range theory

Year: 2011

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593110393714

Authors: Roderick J. Brodie, Michael Saren, Jaqueline Pels

Institutions: University of Auckland, University of Leicester, Universidad Torcuato Di Tella

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Cambridge, Business School, University of Auckland

OpenAlex ID: W2156952077

FWCI: 21

Cites: 41

Cited by: 206

Related to: 10