Assessing the Role of Nationalistic Feelings in Consumers' Willingness to Take Action Against Foreign Products: An Exploratory Study in Brazil
Year: 2004
Type: article
Source: Latin American Business Review
Author: Sergio W. Carvalho
Institution: Baruch College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2157011507
