Work

The disruptive impact of attribute information on the effectiveness of analogies in print advertising as a means to enhance consumer learning of new product benefits

Year: 2005

Type: conference-paper

Source: Figshare

Authors: Amina Ait El Houssi, Kaj P.N. Morel, Erik Jan Hultink

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157267305

FWCI:

Cites: 10

Cited by:

Related to: 10