Work

Hybride Leistungsbündel – ein neues Produktverständnis

Year: 2012

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-25269-3_1

Authors: Horst Meier, Eckart Uhlmann

Institutions: Ruhr University Bochum, Technische Universität Berlin

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2157342065

FWCI: 15.6

Cites: 20

Cited by: 19

Related to: 10