Work

The Influence of Negation on Product Evaluations

Year: 2004

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/425093

Authors: Susan Jung Grant, Prashant Malaviya, Brian Sternthal

Institutions: University of Colorado Boulder, INSEAD, Northwestern University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157379896

FWCI: 6.185

Cites: 19

Cited by: 43

Related to: 10