Work

This Brand is Me: A Social Identity Based Measure of Brand Identification

Year: 2009

Type: article

Source: ACR North American Advances

Authors: Amy E. Tildesley, Leonard V. Coote

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157482780

FWCI: 1.568

Cites: 24

Cited by: 42

Related to: 10