Work

Anti-consumption and brand avoidance

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.01.024

Authors: Michael S.W. Lee, Judith Motion, Denise Conroy

Institutions: University of Auckland, University of Wollongong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2157496882

FWCI: 38.86

Cites: 97

Cited by: 698

Related to: 10