Work

Ten Barriers to Marketing Planning

Year: 1990

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/eum0000000002507

Author: Malcolm H.B. McDonald

Institution: Cranfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157677304

FWCI:

Cites: 4

Cited by: 18

Related to: 10