Work

Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories

Year: 1992

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723456

Authors: Susan M. Keaveney, Kenneth A. Hunt

Institution: University of Colorado Denver

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157697859

FWCI: 9.595

Cites: 41

Cited by: 273

Related to: 10