Work

Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage

Year: 2008

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/593696

Authors: Marcus Cunha, Juliano Laran

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157804871

FWCI: 2.177

Cites: 25

Cited by: 20

Related to: 10