Advertised reference prices in an Internet environment: Effects on consumer price perceptions and channel search intentions
Year: 2003
Type: article
Study design: Observational Study
Source: Journal of Interactive Marketing
DOI: 10.1002/dir.10052
Institution: University of Arkansas at Fayetteville
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2158069701