Work

Toward a Theory of the Boundary-Spanning Marketing Organization and Marketing Insights from 31 Organization Theories

Year: 2010

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1668065

Author: G. Tomas M. Hult

Institution: Michigan State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2158178593

Cites: 162

Cited by: 15

Related to: 10