Work

Print Advertising Context Effects

Year: 2001

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v06n01_08

Authors: Sung-Woo Bae, Linda Berns Wright, Ronald D. Taylor

Institutions: Mokwon University, Mississippi State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2158185368

FWCI:

Cites: 26

Cited by: 10

Related to: 10