Work

The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management

Year: 2011

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.12.016

Authors: Kate Westberg, Constantino Stavros, Bradley Wilson

Institution: RMIT University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: RMIT University

OpenAlex ID: W2158255220

FWCI: 7.421

Cites: 47

Cited by: 41

Related to: 10