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Servitised Experiences: Business and Management Implications

Year: 2010

Type: article

Abstract: This study explores business and management implications of the increased emphasis placed on experiences in a servitised context. Customer experience becomes an integral part of the offering, which ...

Source: Issues of Business and Law

DOI: 10.2478/v10088-010-0001-1

Authors: Jannis Angelis, Edson Pinheiro de Lima, Jelena Širaliova

Institutions: University of Warwick, Pontifícia Universidade Católica do Paraná

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2158423940

FWCI: 6.651

Cites: 33

Cited by: 16

Related to: 10