Work

Informative Advertising and Optimal Targeting in a Monopoly

Year: 2001

Type: article

Source: Journal of Industrial Economics

DOI: 10.1111/1467-6451.00144

Authors: Lola Esteban, Agustín Gil, Jose M. Hernández

Institution: Universidad de Zaragoza

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2158465044

FWCI: 4.737

Cites: 2

Cited by: 96

Related to: 10