Work

Coupons and private labels: A cross‐category analysis of grocery products

Year: 1992

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.4220090606

Authors: Raj Sethuraman, John Mittelstaedt

Institution: University of Iowa

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2158471617

FWCI: 1.411

Cites: 13

Cited by: 49

Related to: 10