Work

Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims?

Year: 1999

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.18.2.154

Authors: Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman

Institutions: University of Chicago, Ohio University, University of Colorado Boulder

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2158477083

FWCI: 4.155

Cites: 21

Cited by: 81

Related to: 10