Work

EDLP, Hi-Lo, and Margin Arithmetic

Year: 1994

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299405800402

Authors: Stephen J. Hoch, Xavier Drèze, Mary E. Purk

Institution: University of Chicago

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2158592483

FWCI: 29.81

Cites: 25

Cited by: 370

Related to: 10