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Identifying variables affecting the proactive environmental orientation of firms: an empirical study

Year: 2013

Type: article

Abstract: [EN] Environmental proactivity is actually a key aspect concerning business strategy and corporate positioning, and generates both tangible and intangible benefits. In this paper, the effect of agent¿s pressures, firms¿objectives, firms¿s actions and management concerns about the environmental proactivity performances of companies are studied. an empirical analysis os a sampkle of 135 Spanish companies shows that managerial concern about environmental aspects positively inflences the environmental orientation of the firm while the perception of environmental managerial obstacles and Governm,ent influence in environmental issues are highly influintial in reducing the odds of being environmentally oriented.

Source: RiuNet (Universitat Politècnica de València)

Authors: Marival Segarra‐Oña, Ángel Peiró‐Signes, Jośe Mondéjar Jiménez

Institutions: Universitat Politècnica de València, University of Castilla-La Mancha

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Universitat de València

OpenAlex ID: W2159221450

FWCI: 8.915

Cites: 36

Cited by: 34

Related to: 10