Work

The Marketing of Fashion

Year: 2014

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-1-84569-931-4.00030-1

Author: K. McKelvey

Institution: Northumbria University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2159317575

FWCI: 1.748

Cites: 3

Cited by: 4

Related to: 10