Work

Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions

Year: 2009

Type: article

Source: Organization Science

DOI: 10.1287/orsc.1090.0460

Authors: Satish Nambisan, Robert A. Baron

Institutions: Rensselaer Polytechnic Institute, Oklahoma State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2159347390

FWCI: 29.03

Cites: 85

Cited by: 275

Related to: 10