Work

Targeting Multicultural Purchase and Consumption Segments in the Leather Handbag Market: Product Development and Merchandising Implications

Year: 2003

Type: article

Study design: Observational Study

Source: Family and Consumer Sciences Research Journal

DOI: 10.1177/1077727x02250141

Authors: Jinhwa Lee, Shelley S. Harp, Patricia E. Horridge, Randall R. Russ

Institutions: Seoul National University, Texas Tech University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2159366558

FWCI:

Cites: 37

Cited by: 6

Related to: 10