Work

An integrated AHP-RFM method to banking customer segmentation

Year: 2012

Type: article

Source: International Journal of Electronic Customer Relationship Management

DOI: 10.1504/ijecrm.2012.048721

Authors: Seyed Mahdi Rezaeinia, Abbas Keramati, Amir Albadvi

Institutions: Damghan University, University of Tehran, Tarbiat Modares University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2159515786

FWCI: 1.824

Cites: 23

Cited by: 10

Related to: 10