Work

Co-designing modes of cooperation at the customer interface: learning from exploratory research

Year: 2005

Type: article

Source: European Management Review

DOI: 10.1057/palgrave.emr.1500030

Authors: Christoph Berger, Kathrin Möslein, Frank Piller, Ralf Reichwald

Institutions: Adidas (Germany), London Business School, Technical University of Munich, Massachusetts Institute of Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2159593445

FWCI: 25.5

Cites: 92

Cited by: 133

Related to: 10