Work

The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Sport Management

DOI: 10.1123/jsm.22.4.410

Authors: Kevin Gwinner, Gregg Bennett

Institutions: Kansas State University, Texas A&M University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2159743536

FWCI: 15.29

Cites: 74

Cited by: 257

Related to: 10