Work

Marketing to Heterogeneous Black Consumers

Year: 1974

Type: article

Source: California Management Review

DOI: 10.2307/41164560

Authors: Thomas E. Barry, Michael G. Harvey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2159770253

FWCI: 2.562

Cites: 12

Cited by: 10

Related to: 10