Work

Musique et réponses à la publicité: effets des caractéristiques, de l'appréciation et de la congruence musicales

Year: 2009

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010902400401

Author: Jean-Philippe Galan

Institutions: Centre National de la Recherche Scientifique, Université Toulouse-I-Capitole, Université Toulouse Capitole

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2159790703

FWCI: 5.184

Cites: 52

Cited by: 24

Related to: 10