Work

Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry

Year: 2012

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2047106

Authors: Simon P. Anderson, Federico Ciliberto, Jura Liaukonyte, Regis Renault

Institutions: University of Virginia, German Institute for Economic Research, Centre for Economic Policy Research, Cornell University, Université de Cergy-Pontoise

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: National Science Foundation, Marketing Science Institute

Award: Marketing Characteristics

OpenAlex ID: W2160198538

Cites: 76

Cited by: 26

Related to: 10