Work

Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness

Year: 2003

Type: article

Authors: Emma K. Macdonald, Byron Sharp

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160255058

FWCI: 0.975

Cites: 20

Cited by: 141

Related to: 10