Work

"Uh-oh, where is our brand headed?" : exploring the role of risk in brand change

Year: 2007

Type: article

Source: ACR North American Advances

Author: Henrik Sjödin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160327856

FWCI:

Cites: 34

Cited by: 4

Related to: 10