Work

Advertising Value and Advertising on the Web

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1996.12466626

Author: Robert H. Ducoffe

Institution: Baruch College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160460894

FWCI: 38.1

Cites: 55

Cited by: 1,361

Related to: 10